Sampling and Households free essay sample

Senturia et al. (1994) depict an overview taken to concentrate what number of kids approach weapons in their family units. Surveys were appropriated to all guardians who went to chosen facilities in the Chicago region during a one-week time frame for well or wiped out kid visits. Assume that the amount of intrigue is level of the family units with weapons. Portray why this is a group test. What is the psu? The ssu? Is it a one-phase or two-phase bunch test? How might you gauge the level of family units with firearms, and the standard blunder of your gauge? What is the testing populace for this examination? Do you think this inspecting strategy brings about an agent test of families with kids? Why, or why not? Arrangement: This is a bunch test since all the components inside the groups are chosen. (Model: All guardians who went to chosen centers in the Chicago). The essential inspecting unit (psu): Clinics in the Chicago. We will compose a custom paper test on Testing and Households or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The optional inspecting unit (ssu): Households with firearms (guardians who went to chosen centers in the Chicago zone during a one-week time span for well or wiped out youngster visits). This is a two phase bunch test on the grounds that subsample just a portion of the component inside an inspected group. We can appraise the level of family units with firearms dependent on the data accessible yet in this investigation, the data isn't accessible. We can accept on account of choosing centers, the example size is 10 and the populace size is 100, and those are the boundaries that characterize the likelihood, 10/100. For families, figuring of the rate is somewhat extraordinary in light of the fact that we don't have the foggiest idea, ahead of time of the examination, what number of family units are to be chosen in each example center. We are basically taught to choose 1 out of 5 of every one of them, so that if there is a sum of 100 in Clinic An and 75 in Clinic B, we would choose 20 and 15 separately. In any case, the level of choosing a family is 1/5, regardless, of the populace size or the example size (20/100 = 1/5 yet does as well 15/75). By the equation, we just gauge( t) ? unb= N/n ? t_i. At the point when the populace esteem is known, we can know the inspecting mistake and we utilize this blunder with the end goal of our measurable test. The standard mistake of a rate is consistently pq/n. Standard blunder (( t) ? unb) = Nv((1-n/N) (S^2 t)/n) . The examining populace for this investigation is family units with weapons in the Chicago. Indeed, this inspecting strategy brings about an agent test of family units with kids since where there is sub-examining inside the bunches picked at the main stage, the term multistage examining will applies. The populace is viewed as being made out of various first stage or essential examining units (PSUs) every one of them being comprised of various second stage units in each chose PSU thus the strategy proceeds down to the last testing unit, with the inspecting in a perfect world being irregular at each stage. Utilizing bunch tests guarantees hands on work is tangibly improved and made less expensive. That is, bunch examining will in general offer more prominent unwavering quality for a given expense as opposed to more noteworthy dependability for a given example size. Regarding measurable proficiency, bigger quantities of little groups is better. Every single other thing being equivalent than few huge bunches.

Be Careful, Misunderstanding by Different Cultures free essay sample

Be Careful, Misunderstanding by Different Cultures Have you at any point visited another nation and made numerous mistaken assumptions that you didn't understand? Each nation has its specific culture, and individuals can distinguish those societies by various races, sexes and nationalities. What's more, various races of individuals have their specific social foundations, and each extraordinary culture has its intriguing parts. Individuals profit by learning different societies; by doing that, they can improve their countries. Be that as it may, when you go to visit in different nations, the culture’s contrast can cause numerous errors between individuals. On the off chance that you don't have the idea of various conduct from various culture or follow the way of life when you are voyaging, the nearby individuals would think you are inconsiderate and you may engage in a hazardous situation. I have been in the United States for a long time. Here and there I may have many misjudges with others since I had not realized that the conduct I was doing is inconsiderate. We will compose a custom article test on Be Careful, Misunderstanding by Different Cultures or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Be that as it may, I have step by step adjusted to the way of life, and I have seen that individuals demonstration very distinction contrasting with my nation. Thusly, if guests who need to visit my old neighborhood, Hong Kong; something you have to grasp that can keep away from the misconception, and those are the methods of people’s discussions, the traffic guidelines and their autonomies. Above all else, Americans’ discourse can be unique in various nations. Individuals have various trainings that cause them to have their own specific belief system. For example, in America, when we meet new companions, a few Americans will in general think you endeavor to obtain something from them since you may utilize an unseemly method to ask that cause them to feel humiliated or aversive. Furthermore, individuals from Hong Kong will in general pose some broad inquiries with one another in light of the fact that we need to comprehend this individual more. We are keen on that person, yet it doesn't intend to acquire any advantages from them or engage with them since we just need to make another companion. In the event that individuals, who drop by Hong Kong, don't misconstrue the manner in which we talk in light of the fact that the vast majority structure Hong Kong are intriguing the Western societies or simply need to meet another companions. Along these lines, individuals have an alternate perspective brought about by their development nvironment. Then again, there is an enormous distinction between Hong Kong’s traffic rule and the Western nations. In American, when you drive out and about, you have to clear a path for people on foot first, despite the fact that they are not adhere to the principles out and about, or you can make a correct turn on the red ligh t legitimately in a security circumstance. For example, when you are driving in a parking structure, you should stop your vehicle and hang tight for those people on foot who need to go across the street. Something else, your conduct is viewed as rude. In any case, on the off chance that you travel in Hong Kong, you should grasp that drivers never clear a path for people on foot and you can't turn directly during the red light on. In the event that you don't keep the standard, you may engage in a mishap, and it is an amazingly perilous conduct out and about. Subsequently, Americans ought to comprehend this sort of culture rule when they travel in Hong Kong. Recalling the contrasts between societies can assist them with avoiding the risky circumstance. At last, the traffic guidelines in various nations will fluctuate contingent upon their way of life. In addition, America is the most free country contrasted with Hong Kong. Since I came to America, I understand that individuals are extremely free and we have to do everything without anyone else with no help. For example, as indicated by the book American Ways by Gary Althen, â€Å"It isn't unordinary for Americans who are past the time of around twenty-two and who are as yet living with their folks to pay their folks for room and board†(Althen 10. ) Americans have been instructed to be free since they were kids, and they may need to lived without guardians when they become grown-up. Both of the proof can show Americans’ autonomy or duty regarding their own. In any case, individuals from Hong Kong follow up on the contrary method of the Americans in light of the fact that the rental costs of a condo in H. K. are more costly than the United States; even the vast majority of grown-ups can't bear to follow through on such a cost. In addition, individuals from Hong Kong don't pose some moronic inquiries, for example, â€Å"are you despite everything living with your parents†, etc; on the grounds that we realize living alone isn't simple in Hong Kong. As the above individuals who travel in Hong Kong need to maintain a strategic distance from to pose those inquiry since it sounds exceptionally ill bred. Subsequently, various nations have their specific method to characterize autonomy, and it doesn't have right or inaccurate. Despite the fact that Hong Kong and the United States have disparate perspectives concerning society, the two regions are extremely one of a kind. The two of them have their preferences and drawbacks in their societies, yet we can't call attention to which is the best. Truth be told, we have to in any event see some normal societies of that nation before you need to travel; it will assist you with avoiding many misconstruing and dispose of any difficulties.

Admitted Come Visit!

Admitted Come Visit! Congratulations, youve been admitted! Were so excited for you and hope you are ready to join the Illinois legacy. Visiting the campuses youve been admitted to and are deciding between attending is such an important part of the process. We hope you feel at home on our campus in Champaign-Urbana, and theres no better way to know that for sure than to come visit. All of our visit programs can be found on our website. Now, lets break down what these visit options are. Admitted Daily Visits Mondays through Fridays and some Saturdays at 10:00 a.m. These days start at the Alice Campbell Alumni Center. An admissions counselor (maybe me!) will kick things off with an admitted student presentation given by an admissions counselor. Youll be with other admitted studentsâ€"hopefully your future classmatesâ€"and well walk through what you need to know and do before enrolling on campus in the fall and joining our Illinois family. Once the presentation is over, well send you off on a campus tour with our tour guides at 11:00 a.m. After that, the day is yours to make the most of your time on campus. You can register to meet with the college youve been admitted to, tour a residence hall, or maybe sit in on one of your future classes! Illini Days Select Mondays and Fridays at 9:30 a.m. These days are a fantastic way to get the full picture of life on campus as a student. They start the same way as our Admitted Daily Visits, but they also include over 30 departments at a Campus Resources Fair, a meeting with your college, multiple tour options, and the chance to meet with Financial Aid, Housing, the Career Center, and other offices on campus. Students typically arrive on campus by 8:30 a.m. and stay on campus until 3:30 p.m. More Options Multiple College Open Housesare also held throughout the spring. Put on by the colleges themselves, these are great events to attend as well to see everything your college has to offer. You can also choose to sit in on a class during your visit. If you dont see one specifically related to your major, I still encourage you to sit in on a topic that sounds interesting to you! All of the professors on the list gladly welcome prospective students in their classes. In addition, I highly recommend visiting a residence hall (or two!) while youre on campus. All freshmen are required to live on campus their first year, so this is a great way to get a sense of what options you have. Keep in mind that there are about 38 options total, so by no means should you expect to visit them all while youre on campus! Virtual Visits Cant make it to campus? No worries. Weve created some great tools for you to explore campus virtually. University Housing has quick virtual tours of their residence halls, too. Let us know if you have any questions, and I hope to see you on campus soon! Hannah Admissions Counselor I grew up just 30 minutes north of Champaign-Urbana and am a recent graduate of Illinois. As a former Pathway student, I understand the challenges of adapting to life at both a community college as well as a four-year institution. Whatever you're wondering about, I'll help you out!

T.S.Eliot Murder in the Cathedral - 1975 Words

T.S. Eliots Murder in the Cathedral tells the story of Thomas Beckett, a man who reigned as Archbishop of Canterbury during the 12th century in England until his death in 1170. In order to tell Becketts story, Eliot creates a series of equally interesting characters that each play a crucial role thought the play. The most unique rolefound within the play is the Women ofCanterbury, or the Chorus. Throughout the piece, the Chorus delivers seven choral odes. These choral odes, when looked at as a collective work tell a story. They begin with brief foreshadowing of events that will occur later in the play, but then quickly jump into necessary storyline; one which summarizes the events of the pasts, and then immerses the audience into the†¦show more content†¦Later in the choral ode, the women say, We are afraid in a fear which we cannot know, which we cannot face, which none understands. This illustrates thedepth and complexity of the fear which they are facing, for they know no t how to neither combat it nor completely comprehend it. All the people know is that with Thomas comes death upon their home of Canterbury, so the beg him to leave us, leave us, leave us sullen Dover, andset sail for France. The fear of the second choral ode becomes a reality in the third. The Women of Canterbury know what decision Beckett has made. They tell him, We have not been happy, my Lord, we have not been too happy. We are not ignorant women, we know what we must expect and not expect. By saying this, the Women of Canterbury mean that they understandthe consequences that Thomas has chosen by staying in Canterbury. They know that he will perish if he stays. Then the women begin to despair. They cry, God gave us always some reason, some hope; but now a new terror has soiled us, which none can avert, and, God is leaving us, God is leaving us, more pang, more pain than birth or death. The Women of Canterbury, who always took faith in the idea the God was protecting their Archbishop, believe that Thomas has turned away from the Lords protection by deciding to remain at Canterbury, for not even God could protect him from the wrath of what was yet to come. The fourth

Pop-Music - Beating and Killing Women Essay - 976 Words

Pop-Music - Beating and Killing Women nbsp;nbsp;nbsp;nbsp;nbsp;What would happen if you found out that a certain type of food was bad for you; would you stop eating it? Similarly, if you found out a certain type of music was bad for you; would you stop listening to it? Wouldn’t you need proof before you make a decision? John Hamerlinck, a freelance writer in St. Cloud, Minnesota uses this article, â€Å"Killing Women: A Pop-Music Tradition†, to make his major point of how popular music is the most common link to violence (241). Hamerlinck voices his concern on the issues of violence in our society and has taken many stands on how violence is generated. Hamerlinck emphasizes that even though the mainstream press seems to have only†¦show more content†¦The article was written using outdated songs and without strong supporting evidence. The examples of music he used were from the 1920’s and 1980’s. Hamerlinck’s poor choice in music causes the 1990’s audience to have difficu lty relating to the point he was trying to make. Hamerlinck reveals that from the beginning of music there has been an old folk genre known as the â€Å"murder ballad,† which tells stories of men killing women because they have â€Å"done them wrong† (241). In many of the songs in this genre, the music misrepresents the homicidal lyrics (241). How can this music genre misrepresent homicidal lyrics when it is obvious to the reader that these grouping of words are intended to express hatred toward women, enough to kill them! nbsp;nbsp;nbsp;nbsp;nbsp;Hamerlinck supports his article with random songs that have to do with violence and love, in hopes of proving that music has an impact on it’s listeners. Lonnie Johnson sang a 1920’s song called â€Å"Careless Love,† in which he promises to shoot his lover numerous times and then stand over her until she is finished dying (241). A song like Little Walter’s â€Å"Boom, Boom, Out go the Lights† has a harsh and frightening image (241). The listener may not be aware of the destructive words in the songs because of the snappy, up-beat rhythms the artists’ create. I disagree with this statement because if this is the case, how can the listeners really not know what theShow MoreRelated Influences of Society Essay645 Words   |  3 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;When kids hear a certain music group or a performer like Eminem and Britney Spears, they get visions in their heads that they can be them. Britney spears dresses lik e a slut, acts like a slut, and then gets mad when people call her a slut. Girls growing up see that and try to be that, in which they get raped or assaulted by the way they dress. Eminem raps about drugs, beating women, and other explicit content. In their eyes it’s just music, but in societys eyes, it’s a matter ofRead MoreRap Music And Its Influence On African American Youth1705 Words   |  7 Pages Music and society have always been closely related. For years now music has been apart of people’s everyday lives all around the world. Having so many different genres out there, it makes it easy to be appealing to so many different ethnic backgrounds. However, one type of genre in particular has seemed to grab the attention of a younger generation. Rap music has undoubtedly had its utmost impact on African American youth, since many of the performers themselves are African American. An overtlyRead MoreThe Horror Of Horror Movies1659 Words   |  7 PagesHaving Halloween just around the corner the horror genre has been on demand. What is a horror genre? Horror is defined as being â€Å"an intense feeling of fear, shock, or disgust† and genre is defined as being â€Å"a category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter† according to Oxford Dictionary. Therefore a horror genre is a horror film in one of the many categories in a genre that makes the audience feel fear, shock or disgust.Read MoreUnderstanding Buddhism, It Can t Be A Religion Essay2276 Words   |  10 Pagesunderstand what suffering meant, which was an old man, a sick man, a dead man, and a Brahman Priest. He never know nothing of these things. He wanted an understanding of suffering by analyzing Luxury; problems of spoiling yourself to much, and Asceticism; beating yourself, punishing yourself. What he found was to focus on The Middle path, which is not having too much or too little. Mar k explained The Middle Way senses the needs, the not looked at life get dangled up on one side or the other in these two ofRead MoreThesis paper on rap music.4322 Words   |  18 PagesRap music has become one of the most distinctive and controversial music genres of the past few decades. A major part of hip hop culture, rap, discusses the experiences and standards of living of people in different situations ranging from racial stereotyping to struggle for survival in poor, violent conditions. Rap music is a vocal protest for the people oppressed by these things. Most people know that rap is not only music to dance and party to, but a significant form of expression. It is a sourceRead MoreThe Individual And The Pattern Of Culture Essay2182 Words   |  9 Pageshave always been a lingering issue since the era of slavery which began in 1619, almost about four hundred years ago. When it comes to the words â€Å"police brutality† the first well-known case comes to mind would b e the Los Angeles Police Department beating of Rodney King in 1991. A traffic violation had led to a high-speed chase. King has sustained sixty blows and kicks from the officers before he was taken into custody. This incident was all captured on news media’s helicopter, which caused AfricanRead MoreVampire Vs. Vampire Myth2146 Words   |  9 PagesIranian vampire movie. By casting Sheila Vand as the Iranian female vampire protagonist, Amirpour centers her focus on the young vampire who targets men in the lawless Bad City to create a safer environment for other women in the town. This film serves as a commentary on the oppression of women in Iran by focusing on an incredibly independent woman who rejects the patriarchal society in which she lives while refusing to adhere to traditional female and vampire stereotypes. Amirpour distorts the traditionalRead MoreGoodfellas: a Movie Review3819 Words   |  16 Pagesno background music and no dialogue, and this is to let the viewer make inferences as to why the car is going so fast and who is driving it. Then 1970, New York is shown to let the audience know where the plot is taking place. Suddenly three characters are shown without any introduction, with dim lighting and the camera focusing in on their faces. Scorsese is attempting to get the attention of the viewer to these three characters and their dialogue. They hear sounds like a tire pop and pull intoRead MorePopular Culture and Violent Behavior Essay11795 Words   |  48 Pagesdominated by television, films and recorded popular music. [2] I have chosen to study popular culture and its influence on violent behaviour, because, as is stated in its definition, popular culture is, accessible to everyone. These hugely accessible forms of media influence all of us, everyday, wherever we go. My keen interest in all of these forms of media immediately drew me to the subject; television, film and music are major influences not only in my life but inRead MoreFun with Literature10373 Words   |  42 PagesQuitters Inc. Worksheet  ©2008, T. Orman â€Å"Quitters Inc.† by Stephen King Name: __________________________________ Before reading 1. Have you (or someone close to you) had to give up something you really enjoyed? (Examples may be pop, candy, cell phone, video games, etc.) If yes, what difficulties did you face while trying to give it up? If no, what difficulties do you think you would have if you DID have to give up something you really enjoyed? ___________________________

Change Initiative Free Essays

Change Initiative George Tautz Grand Canyon University Organizational Development Change MGT 623 Dr. Kensler March 17, 2010 Change Initiative Organizational change is a necessary outcome when considering various scenarios contributing to the resulting vision. Perplexing as it may seem, change initiatives don’t always result in positive outcomes. We will write a custom essay sample on Change Initiative or any similar topic only for you Order Now In fact, many never succeed. As a change agent, one should always have formulated a vision of what change will â€Å"look† like for the organization. One would be hard pressed to paint a landscape without having a vision of what the landscape should resemble. Yet, resistance to change usually becomes a significant factor contributing to an initiative’s failure. It is likely an implicit expectation to prepare for the advent of resistance and it consequences. A change agent’s tool box should contain a number of strategies which will support the process of change. Defining and re-defining the end result as well as the change process itself is a useful exercise in that clarity eventually overcomes obscure, poorly orchestrated attempts at invoking change. This paper will propose a change initiative designed for LC- an organization referenced previously in part I of a continuing anthology of LC’s attempts at facing change. Resistance to change will be examined within the context of how certain attributes of any successful change process operate to support or derail attempts at managing a successful change initiative. Managing change requires a vision which supports a renewal process (Moran Brightman, 2001). Change doesn’t (or shouldn’t) occur for the sake of change. The stress which change places upon an organization isn’t likely to justify the price in terms of its effect on the people which make up the organization. Rather, change should be gauged in terms of its resultant ability to adapt to the needs of the organization’s external and internal customers (Burke, 2002). This should serve as the premise for any organizational change initiative. It is, therefore, the basis for any vision attributable to recognizing that the needs of an organization’s constituents is not being served or met. In practice, such a realization not only forms the basis for a vision of change, but also incites and solicits aberrant behavioral reactions by employees who are responsible for its implementation. Research and anecdotal examples support the fact that an initiative’s success or failure ultimately relies upon whether or not employees get in back of an initiative or stand in its way (Scheck Kinicki, 2000). As mentioned, employee resistance is an integral component of a scenario for failure if not managed appropriately. Rampant cynicism portends what could ultimately become an abbreviated attempt at change. Symptomatic responses to resistance include withdrawal as well as decrements in performance criteria (Weeks, Roberts, Chonko, Jones, 2004). Resistance does not necessarily have to be exclusively negative. However, it needs to be planned for and managed upon presentation. Whatever change is envisioned for LC, there must also be a strategy for harnessing employee reactions of uncertainty and control loss. In the case of LC, the precise vision of what the final outcome of change should be must be tempered by alternative strategies necessary to address resistance. In LC’s case, the vision is to become a more responsive organization able to adapt faster to environmental changes. A change in priorities coupled with an extinction of misdirected goals and objectives will require LC to utilize the coalition of support described previously in tandem with the overall goal of reviving the organization’s viability. Trusting management is an important component to the change process. If change is not managed well, employees will inevitably mistrust management. This leads to anger as well as cognitive resistance which is questioning the very need for change in the first place. Interestingly enough, too much poor quality information results in an overall exacerbation of resistance linked symptomology (Allen, Jimmieson, Bordia, Irmer, 2007). The perceived quality of information offered greater chances for a successful initiative. This is more or less intuitive. So then, what is the best way to provide good quality information? Fortunately for LC, the mechanism is already in place. The coalition set up for LC will serve an instrumental role in developing, analyzing, and disseminating information to the rank and file employees at LC. However, it should be pointed out that the initial selection of coalition team members may prove to be one of the most important aspects of the change initiative. Poorly selected, unqualified or otherwise circumspect individuals who â€Å"leech† their way onto a planning and implementation team such as this one, tend to force more attention onto their own needs rather than on the needs of the organization. A further refinement is in order, however. What must be understood is the observation that employees tend to react differently to quality information based on its source. The reason for this apparent discordant phenomenon has to do with employees perceiving communications emanating from senior management as one way- not two way. One way communication channels do not allow the employee to ask questions. Two way channels offer two way communication. Therefore, the most ideal make up of the coalition team should be senior management as well as supervisors. Proceeding further, it should also be understood that the overall make up of the coalition should consist of experts contributing information appropriate to their expertise. Certainly, a coalition of change agents in a hospital setting, for example, would not do well if we included the landscaping staff whose contribution would be marginal at best to a positive outcome relating to decreasing mortality rates within the institution. In conclusion, trust in management is one of the most important contributing factors when considering the likelihood of resistance to change. To enhance trust, management should form a coalition of experts as well as line supervisors for the purpose of putting forth accurate information. The strategic initiative for LC is to promote a change in how the organization conducts its business. Sweeping changes are proposed which will resonate within all areas of the organization. Immunity from inclusion is unlikely even for the most obscure, entrenched employee. Change will re-define how LC presents its service delivery model to both internal and external clients. In order to garner support for change, LC must communicate to the employees what is being done and why. The company must offer an opportunity for a two way dialogue in order to circumvent employee cynicism. There are specific well orchestrated reasons for selecting the various team members. For example, all the major operations divisions should be represented since whatever is implemented will have far reaching effects on every division of the organization. The change initiative will determine how each division is accountable to the overall mission of the organization. Developing a vision for change is an important step for the change agent to engage in. Without clarity, it is unlikely that change will occur successfully. References Allen, J. , Jimmieson, N. L. , Bordia, P. , Irmer, B. E. (2007). Uncertainty during organizational change: Managing perceptions through communication. Journal of Change Management, 7(2), 187-210. Burke, W. (2002). Organization Change: Theory and practice. Thousand Oaks, CA: Sage. Moran, J. W. , Brightman, B. K. (2001). Leading organizational change. Career Development International, 6(2), 111-118. Scheck, C. L. , Kinicki, A. J. (2000). Identifying antecedents of coping with an organizational acquisition: A structural assessment. Journal of Organizational Behavior, 21, 627-648. Weeks, W. A. , Roberts, J. , Chonko, L. B. , Jones, E. (2004). Individual readiness for change, individual fear of change, and sales manager performance: An empirical investigation. Journal of Personal Selling and Sales Management, 24, 7-17. How to cite Change Initiative, Papers

Headmaster free essay sample

Hiring a new department manager to serve a readymade team is different than hiring a coach to create and develop a winning basketball team. In the case studies, both coaches demonstrate some qualities of a management style and a leadership style; however, both tend to lean more toward one than the other. In the case of Coach Knight, he appears to adhere to a management approach. He feels that being prepared to win is more important than winning. He values order, consistency, and structure. He also exercises control over team members and is quick to take corrective measures if he feels his recommendations are not being followed. Fayol (1916) claimed that the primary functions of management are planning, organizing, staffing and controlling. This definition seems to fit Bob Knight pretty well. Coach Knight’s power base seems to be primarily legitimate power, a function of position power. As the coach he is the recognized authority. We will write a custom essay sample on Headmaster or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He may also have expert power based on his past performance as a player and coach. He also has coercive power in that he has the capacity to penalize or punish team members and seems to wield that power freely in some situations. Based on the case study, there may be a degree of referent power as part of his power base. There seems to be mixed responses and a good deal of controversy related to his leadership style. Coach Knight’s actions are demonstratively significant in influencing his leadership style revealed by the many controversies throughout his career. The most apparent personality trait that he exhibits is a tendency to be hostile under certain situations (neuroticism. ) He appears to be very conscientious, that is thorough, organized and decisive. He expects his players to demonstrate control but his own actions are not controlled in some situations â€Å"Some people may have the traits that help them emerge as leaders but not the traits that allow them to maintain their leadership over time. In other words, the situation influences leadership. † The history of Knight’s leadership seems to align with this statement from the text. The case study of Coach K describes a man who is clearly more of a leader than a manager. The text describes a leader as one who creates and communicates a vision, builds teams, inspires and energizes and satisfies unmet needs of members of his team. He is not a man driven by rules as demonstrated by his own statement; â€Å"Too many rules get in the way of leadership. † He goes on to say, â€Å"I don’t want to be a manager I want to be a leader†¦Ã¢â‚¬  He also demonstrates emotional intelligence when he explains that he is committed to, â€Å"spending a large percentage of his time getting inside a player’s head, understanding where the player is coming from and helping him to get where we all need to be as a team. † Coach K’s power base is grounded on personal power or referent power. He refers to his team as a â€Å"real family. † His approach to coaching has been described as a â€Å"paternalistic approach. His actions and words reflect a leader who demonstrates an emotional commitment to his players and his team. He works hard at meeting the physical and emotional needs of his players. Coach K demonstrates all of the5 major leadership traits to varying degrees, that is, intel ligence, self-confidence, determination, integrity and most of all sociability. It is difficult from the case study to determine the extent of his intelligence but his decision to remain at Duke based on his relationships and commitment to the school and team show a high degree of personal integrity. Both coaches were able to build and sustain winning teams for an extended time, however one must decide if winning is the only thing or the most important thing. It is difficult to be objective when reading the case studies as my own leadership style or beliefs tend to influence my reactions and opinions. As â€Å"Stogdill (1974, p. 7) pointed out in a review of leadership research, there are almost as many different definitions of leadership as there are people who have tried to define it. †

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Biological warfare essays

Biological warfare essays There is no longer a question of whether or not a bioterrorist will attack, but rather the question remains, when will they attack? It is highly likely that a terrorist group could threaten or attack Americans with germs within the next few years, according to President Clinton. (Solomon) Biological warfare intentionally uses viruses, bacteria, fungi, or toxins from living organisms and death or disease in humans, animals, or plants. Fermentation can be used to produce such bacterial agents as anthrax, brucellosis, cholera, meloidosis, plague, q fever, or tularemia. Other viral agents are smallpox, cimean congo HF, rift valley fever, and vee. Use of these types of viruses and bacteria are becoming widespread in many areas of the world because they can affect many people efficiently and are cost effective. Biological weapons can ve traced back to Exodus when God placed the ten plagues upon the Egyptians, as a result of Pharaohs refusal to free the Jews from slavery. These plagues included blood, frogs, vermin, flies, murrain, boils, hail, locusts, darkness, and the slaying of the first born. Even though this type of warfare may have had origins as early as Exodus, the methods of making these germs is described in scientific literature and is no secret to terrorists. This germ warfare is an especially serious threat for several different reasons. The first reason is the ability of these germ agents to be undetectable to spy technology. Secondly, the warfare labs that are used to produce these germs are difficult to detect, and major nations sometimes work together collectively to produce these agents for use in warfare. Most importantly, it is against this threat that there may be no defense. Even though bioterrorism has been banned, it poses the greatest threat upon the Western World because of the mobility of their population. For this reason it is necessary for extremists to use ae...

Research Paper Essay Example | Topics and Well Written Essays - 2000 words - 6

Research Paper - Essay Example The construction of the pyramids varied depending on the size of the pyramid itself and the nature of the surrounding complex. Therefore, the construction of any single pyramid may have involved a few thousand masons to tens of thousands. There are several reasons that make the Egyptian Pyramids stand out in the history of the world. First, these pyramids comprise the oldest monumental structures still standing, which were ever build through masonry. Secondly, the Egyptian Pyramids stands out as some of the largest structures that were ever built in the history of the world. Thirdly, some of the Egyptian Pyramids rank among the Seven Wonders of the Ancient World, which are still in existence (Egyptian Pyramids, n.p.). The most famous of the Egyptian Pyramids are found in the Giza region, which is in the outskirts of the Egyptian capital, Cairo (Hoffman, n.p.). Among the most popular Egyptian Pyramids are the pyramid of Khufu, the pyramid of Khafre, and the pyramid of Menkaure. The gr eat Sphinx also ranks among the most popular monumental structures in the world. Therefore, this discussion seeks to discuss the above mentioned Egyptian Pyramids, with a focus on their history and their significance in the world today, in terms of preserving the world’s history and standing out as crucial tourist attractions in Egypt, since they are among the Seven Wonders of the Ancient World, which are still in existence (Chapman, 47). The Pyramid of Khufu, also referred to as The Great Pyramid of Giza or the Pyramid of Cheops, is an ancient pyramid found in the Giza region of Egypt. This pyramid is the most famous of all Egyptian Pyramids, because it ranks as the oldest and the largest Egyptian Pyramid that exists to present day (Allen, 29). In fact, the Pyramid of Khufu is not only popular as an Egyptian pyramid, but also the oldest of the Seven Wonders of the Ancient World, which remains fairly intact to present day

Bio-fuels and Future Energy Needs Essay Example | Topics and Well Written Essays - 1250 words

Bio-fuels and Future Energy Needs - Essay Example Americans have begun to make choices regarding the type of energy depending on the long-term sustainability of energy, in addition with the environmental impacts, portended by these choices. Because of this, agricultural bio-systems have become a significant player in the determination of the American energy sector’s future. The Future of Bio-fuels As the Main Source of Energy Although bio-fuels are still some way off replacing other forms of fuel, the diversity of biomass being converted to fuel has continued to increase (Demirbas 22). It is now becoming an increasingly popular form of energy in research, especially with soybeans and corn. However, soybeans and corn alone are not enough to change the dependence of America on fossil fuel. It has been estimated that the US has a supply of approximately one and a half billion tones of sustainable biomass every year. This can be used for producing liquid fuel, which provides for only around thirty percent of fuel that is needed f or America’s annual requirements. Another route for future bio-fuel use regards the increasing popularity of other techniques of converting biomass into bio-fuel. Currently, ethanol is developed by using only the kernels of corn since it is the only part of the corn ear that has enough sugars for fermentation and distillation. However, in the future, husks and stalks could be used for the production of bio-fuels as more advancement continues to emerge (Demirbas 23). These husks are made of the polymer cellulose that is made up of sugar molecules. If treated with an appropriate catalyst, the sugars can undergo fermentation and distillation to come up with alcohol. This would make the process of converting biomass into bio-fuels more efficient by saving on the corn itself and using the other parts of the corn plant. Once there is a way of efficiently converting biomass to bio-fuels, the pressure applied on food production by bio-fuel energy should dissipate and make this a choi ce source of energy in the future. Impacts of Bio-Fuels on Food Supplies Bio-fuels have raised concerns with dieticians, nutritionists, biologists, and farmers with regards to supply of food (Demirbas 31). A question that this technology raises is whether the use of popular food crops for the production of energy is sustainable. Over the period when it has been used, input costs have skyrocketed such as machinery, storage, fertilizer, pesticides and seeds. This has led to a carry-on effect to the consumer. Additionally, aggressive farming techniques have seen soil erosion and depletion that have caused a discernible decrease in crop yields, thus decreasing food supply to the consumers. Farmers in the Mid-west have begun to devote more of their land to the production of corn, which has led to a perpetuation of mono cropping that has led to a decrease in bio-diversity (Demirbas 38). Although the change may not be immediately discernible, the results will eventually transform the suppl y of food and the way people eat. Subsidization of agricultural products meant for energy production portends a huge influence on the health and nutrition of the American people. When mono-crops become the norm, food supply diversity dwindles and this will be reflected in the diets of the American people. Furthermore, as more crops are directed towards ethanol production, their price will fluctuate. As corn demand rises, its price will also increase leading to a rise in cost of eggs, poultry, dairy products and beef. This will prove critical to families with low income devoting 30-40% of their budgets towards food, as well as to the budgets of nutrition programs in the US that deal with such programs

Coping Mechanism For Stress Management Psychology Essay

Coping Mechanism For Stress Management Psychology Essay Modern life is full of hassles, deadlines, frustrations, and demands. For many people, stress is so commonplace that it has become a way of life. Stress isnt always bad. In small doses, it can help you perform under pressure and motivate you to do your best. But when youre constantly running in emergency mode, your mind and body pay the price. You can protect yourself by recognizing the signs and symptoms of stress and taking steps to reduce its harmful effects. (1, 3) We generally use the word stress when we feel that everything seems to have become too much we are overloaded and wonder whether we really can cope with the pressures placed upon us. (3) Basically, stress is the unconscious preparation to fight or flee with the situation that a person experiences when faced with any demand, triggered by stressors causing strain or distress. So any strain that poses a challenge or a threat to our well-being is a stress.(5) Some stresses get you going and they are good for you without any stress at all many say our lives would be boring and would probably feel pointless. However, when the stresses undermine both our mental and physical health they are bad. (1, 3, 8) Then there are basically three issues: Stress Identification Stress Segregation (among positive and negative stressors) Stress Management Signs and symptoms of stress overload The following table lists some of the common warning signs and symptoms of stress. The more signs and symptoms you notice in yourself, the closer you may be to stress overload. Cognitive Symptoms Memory problems Inability to concentrate Poor judgment Seeing only the negative Anxious or racing thoughts Constant worrying Physical Symptoms Aches and pains Diarrhea or constipation Nausea, dizziness Chest pain, rapid heartbeat Loss of sex drive Frequent colds Coping mechanism for stress management Stress is a fact of everyday life but it all depends on our perception about stressors. We may be motivated and invigorated by the events in our lives, or we may see some as stressful and respond in a manner that may have a negative effect on our health and well-being.(3, 8) So one can think about the positive ways by which one can currently manage and cope with stress in the life.(2, 4) Thus there are two possible way outs from distress or strain one is unhealthy ways and the other is healthier ways to cope up with stress which are as follows:- Unhealthy ways of coping with stress These coping strategies may temporarily reduce stress, but they cause more damage in the long run: Smoking Drinking too much Overeating or under eating Zoning out for hours in front of the TV or computer Withdrawing from friends, family, and activities Using pills or drugs to relax Sleeping too much Procrastinating Filling up every minute of the day to avoid facing problems Taking out your stress on others (lashing out, angry outbursts, physical violence) (5, 7) Healthier ways to manage stress If your methods of coping with stress arent contributing to your greater emotional and physical health, its time to re-think and to find out healthier ones. There are many healthy ways to manage and cope with stress, but they all require change. You can either change the situation or change your reaction. When deciding which option to choose, its helpful to think of the four As: Avoid, Alter, Adapt, or Accept. (6, 8) These four As can be grouped into two categories: Change the situation: Avoid the stressor. Alter the stressor. Change your reaction: Adapt to the stressor. Accept the stressor. 1: Avoid unnecessary stress Not all stress can be avoided, and its not healthy to avoid a situation that needs to be addressed. You may be surprised, however, by the number of stressors in your life that you can eliminate. Learn how to say no Avoid people who stress you out Take control of your environment Avoid hot-button topics Pare down your to-do list 2: Alter the situation If you cant avoid a stressful situation, try to alter it. Figure out what you can do to change things so the problem doesnt present itself in the future. Often, this involves changing the way you communicate and operate in your daily life. Express your feelings instead of bottling them up Be willing to compromise. Be more assertive. Manage your time better.(2,5) 3: Adapt to the stressor If you cant change the stressor, change yourself. You can adapt to stressful situations and regain your sense of control by changing your expectations and attitude. Reframe problems Look at the big picture. Adjust your standards. Focus on the positive. Adjusting Your Attitude 4: Accept the things you cant change Some sources of stress are unavoidable. You cant prevent or change stressors such as the death of a loved one, a serious illness, or a national recession. In such cases, the best way to cope with stress is to accept things as they are. Acceptance may be difficult, but in the long run, its easier than railing against a situation you cant change. Dont try to control the uncontrollable. Look for the upside. Share your feelings. Learn to forgive. There could be two additional stress management strategies which are as follows: 5: Make time for fun and relaxation Beyond a take-charge approach and a positive attitude, you can reduce stress in your life by nurturing yourself. If you regularly make time for fun and relaxation, youll be in a better place to handle lifes stressors when they inevitably come. (7) Healthy ways fun and relaxation Go for a walk. Spend time in nature. Call a good friend. Sweat out tension with a good workout. Write in your journal. Take a long bath. Light scented candles. Savor a warm cup of coffee or tea. Play with a pet. Work in your garden. Get a massage. Curl up with a good book. Listen to music. Watch a comedy. Dont get so caught up in the hustle and bustle of life that you forget to take care of your own needs. Nurturing yourself is a necessity, not a luxury. (4) Set aside relaxation time. Connect with others. Do something you enjoy every day. Keep your sense of humor. 6: Adopt a healthy lifestyle You can increase your resistance to stress by strengthening your physical health. Exercise regularly. Eat a healthy diet. Reduce caffeine and sugar. Avoid alcohol, cigarettes, and drugs. Get enough sleep. If you ask what the single most important key to longevity is, I would have to say it is avoiding worry, stress and tension. And if you didnt ask me, Id still have to say it.- George F. Burns, Beloved American Comedian, 1896-1996.(5, 6, 7) Stress is fact of everyday life so we must learn how to turn stress into bliss. Just by understanding ourselves and our reaction to stress-provoking situations, we can learn to handle stress more effectively. Adopting the right attitude can convert a negative stress into a positive one. Hans Selye, Father of stress,

Sport Psychology Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  To fully understand sport psychology, we must ask ourselves two very important questions, first, what is sport psychology and second, who is it for? Put in the most sim-ple way, sport psychology can be an example of psychological knowledge, principles, or methods applied to the world of sport. "Two psychologists, Bunker and Maguire, say sport psychology is not for psychologists, but is for sport and its participants." (Murphy & White, 1978:2) However, it can be argued that sport psychology, can be for psycho-logy, just as it can be for sports scientists, managers, teachers, administrators, coaches and last but by no means least, the athletes themselves.   Ã‚  Ã‚  Ã‚  Ã‚  It is sport psychology that has stood apart from the discipline of psychology as a whole. "Its history is different, its concerns are often different, its centres of learning and teaching are often different, and its professional training is different." (Garfield, 1984:34) Yet despite this, sport psychology remains permanently bonded to psychology through its common interest in the fundamental principles of psychology, human behavior, and experience.   Ã‚  Ã‚  Ã‚  Ã‚  No one can deny the significant role which sport and recreation plays in every cul-ture and society across the globe. In the western and eastern worlds alike, sport and lei-sure continue to support huge industries and take up massive amounts of individual time, effort, money, energy, and emotion. Within the media, competitive sport has gotten enor-mous attention and despite this, the public's appetite for more sport never is stated. "It has been estimated that around two thirds of all newspaper readers in Great Britain first turn to the sports pages when they pick up their daily paper." (Butt, 1987:65) When one con-siders the number of people who actually engage in sport or even take regular exercise, then the significance of sport to all our lives cannot be denied.   Ã‚  Ã‚  Ã‚  Ã‚  A common problem with sport psychology research lies in its somewhat myopic or short-sighted appreciation of present day accumulated psychological knowledge. As we look into sport psychology, we are confronted by a landscape of knowledge which rises and falls often suddenly and dramatically. "At certain times, massive peaks of understand-ing rise up before out eyes yet at other times, huge tracts of psychology remain untouched to the horizon." (Garfie... ...d of sport, something that cannot be ignored with the growing number in athletic participation by young people. "With each new year comes an increase in new developments dealing with sport psychology." (Murphy & White, 1978:9) However, there is still much work to be done in sport psychology. There are still many unresolved questions and even some new questions and even some new questions that have arisen over the years dealing with sport psychology. Take anxiety for instance. Psychologists have found ways to reduce anxiety but not eliminate it. Maybe there is no way to eliminate it since everyone has it. Another example is aggression. Wherever there are sports, there is aggression. Psychologists have stated that sports are a way for people to release their aggression. However, they still have not been able to fully eliminate the violence in sports. Psychologists are also working on new methods for motivating athletes because some athletes are harder to motivate that others. Even though there are these unresolved issues in sport psychology, the future of psychology in sports, especially youth sports, looks to be on a very progressive track with many new discoveries.

Coffee

Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth.Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves.Trung Nguyen Coffee h as 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino.Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLe gendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct epth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anywhere else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam.To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich.Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market.The role of branding is to create an ident ity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like.There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particula r brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand.Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers.Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as.It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember.It also needs to rem ain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world.Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trun g Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option.People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well.Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstandin g and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it.Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements.Becaus e millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee.As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate br and with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding:Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value.This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries.Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead.Secondly, sales of one product item may come at the expense of other items offered in the same product line. L astly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name.

Unregulated Data Mining Undermines Privacy Rights

Unregulated Data Mining Undermines Privacy Rights Introduction As we live our everyday lives day to day, data is being gathered from each and every one of us; often without our consent or realization. Data is being gathered constantly when we subscribe to magazines, when we use coupons, when we use our credit cards and when we browse the Internet. Following the 9/11 attacks, the government and law enforcement proposed to develop an airline traveler screening program that would consolidate these pieces of consumer data information. It was not implemented due to its controversial nature. However, privacy and civil liberty advocates are constantly questioned, â€Å"What are you afraid of? What do you have to hide? If you haven t done anything wrong, what s there to worry about?. They insinuate that data is harmless, but according to law professor, Jeffrey Rosen’s book The Unwanted Gaze, you are not your profile. These datasets can contain errors. Furthermore, data misuse and the revelation of information to strangers can lead to misjudgment , wrong conclusions and violations of privacy rights. Therefore, I will look at the topic of data mining, â€Å"a set of methodologies for extracting knowledge from datasets† (Robinson, 2015) as it relates to the balance of public interest and privacy rights. Thus, this paper will analyze the arguments of Kaplan, Al-Saggaf Islam, Bahamonde et al., McCaul Meehan and Robinson as they relate to the problem of unregulated data mining. The firstShow MoreRelatedAn Airline Traveler Screening Program2056 Words   |  9 PagesAs we live our everyday lives day to day, data is being gathered from each and every one of us; often without our consent or realization. Data is being gathered constantly when we subscribe to magazines, when we use coupons, when we use our credit cards and when we browse the Internet. Following the 9/11 attacks, the government and law enforcement proposed to develop an airline traveler screening program that would consolidate these pieces of consumer data i nformation. It was not implemented dueRead More8 Key Element for a Business Model7314 Words   |  30 Pagesoutside  investors Strong  management  team  may  not  be  able  to  salvage  a   weak  business  model,  but  should  be  able  to  change  the   model  and  redefine  the  business  as  it  becomes  necessary Slide 2-12 Insight on Business Online Grocers: Finding and Executing the Right Model g g Class Discussion Slide 2-13 Categorizing E-commerce Business Models No  one  correct  way We  categorize  business  models  according  to: We categorize business models according to: E†commerce  sector  (B2C,  B2B,  C2C) Type  of  e†commerce  technology;  i